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Sharpe Group's 2021 Year-End Fundraising Toolkit

Sharpe Group 2021 Year-End Toolkit

We know how important the last three months of the year are for fundraisers. That’s why Sharpe Group is offering our 2021 Year-End Fundraising Toolkit to help you raise more gifts this year-end season.

This complimentary guide features advice on how to effectively communicate the benefits of giving at year-end with your donors and provides a variety of sample marketing materials, including:

  • A marketing calendar with important dates for gift planning year-end marketing.
  • Sample copy for your website, emails, cover letters and response cards.
  • Example of a QCD donor letter to encourage gifts from retirement plans.  
  • Suggested year-end gift planning publications for print mailings, gift acknowledgments, follow-up information requested in response to other planned giving marketing and more.

Request Your Free Toolkit

2021 Year-End Ad 1600 x 1900

2021 Year-End Giving Brochures can be used as inserts in scheduled mass appeals, as receipt enclosures or as part of a targeted mailing to loyal, long-term donors. Consider using these brochures in campaigns for important year-end fundraising events such as National Estate Planning Awareness Week (October 18-24, 2021), National Philanthropy Day (November 15, 2021) and #GivingTuesday (November 30, 2021).

With every year-end brochure order, Sharpe’s communications package includes sample cover letter text, P.S. language and copy that can be used in emails, web articles, printed articles or postcard reminders.

Use our online platform to create and order printed year-end brochures targeted to your donors.

Select a brochure from these available titles:

  • Giving at Year-End
  • The Benefits of Giving in 2021
  • The Gift That Comes From Giving
  • Seasons of Giving

Choose an accent color and cover image from the provided selections, or upload your own image.

Add your full-color logo and contact information to create a brochure branded to your organization.

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