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Where There's a Will ...

According to Caring.com's 2024 Wills and Trusts Study, nearly two-thirds of Americans do not have a will. With Sharpe's personalized publications, you can educate your donors about protecting their loved ones with a well-planned will and also supporting missions they care about. 

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Explore Titles in our Wills Series

Brochures

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Booklets

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mapHow To Use These Publications

  • Create a special targeted mailing to major and planned giving donors and prospects, particularly those age 60 and older, whom you have identified in your database.
  • Keep on hand for marketing events such as National Make-A-Will Month (August) and National Estate Planning Awareness Week (Oct. 21-27, 2024).
  • Include as an insert in gift acknowledgments.
  • Enclose with gift proposals and periodic pledge reminders.
  • Use as a response piece for digital messaging campaigns.
  • Provide to attendees of special estate planning presentations.
  • Leave behind or send as a follow-up piece for donor visits.
  • Add to literature racks along with other estate planning materials.